Create the magnet
Add a public or private channel/chat, name the magnet and upload the gift: a PDF, file, text, promo code or link.
Lead magnets
Collect subscribers through bonuses
A lead magnet is a bonus the bot gives only after a user subscribes to your channel: PDF, checklist, guide, promo code, link, or file.
What is included
- Create a bonus
- Add a button under an ad post
- The bot checks subscription
- The gift is delivered automatically
- Useful for guides and promo codes
- Works for advertising funnels
How it works
Turn an ordinary ad post into a subscriber machine
A lead magnet is a gift the bot hands out only after a person joins your channel or chat. It also works with private targets without a public @username: with the "Invite users" right, the bot creates an invite link and uses it in the subscription button.
Add the gift button
In the post constructor open "Buttons/Magnet", pick the magnet and choose the button label.
Publish or accept a request
The button goes live under your ad post — or under an advertiser's request you accept.
The bot delivers
It checks the subscription or chat join and sends the gift automatically, while you watch the funnel.
What a lead magnet is
A lead magnet is a bonus the bot gives only after someone joins your channel or chat: a PDF, checklist, guide, promo code, link or any message. The bot builds a deep link like t.me/bot?start=lm_… that works inside any post or advertiser request — the reader taps it, joins via a public @username or private invite link, and gets the gift.
Why channel owners and advertisers use it
Instead of selling a plain ad slot, you sell a mechanic that collects subscribers. Every tap becomes a tracked step of a funnel, so an ad keeps growing your audience long after it was published — on autopilot.
Free to start
On the free plan you get 1 active lead magnet with a file up to 20 MB; advertisers get 3 active magnets for free. Need more active magnets at once or larger files? Upgrade to Pro — the higher the plan, the more active magnets and the bigger the file limit.
A clear funnel
The magnet card shows opens, confirmed subscriptions, deliveries and conversion (CR). With campaign sub-links you can compare placements from Telegram ads, external admins, websites or manual posts and see which ad actually brings subscribers.
Step 1 — Owner
Create the lead magnet
Find it in the menu
How to use
Card & funnel
Button preview
Step 2 — Owner
Add the gift button to a post
Buttons / Magnet
Choose the magnet
Button label
Arrange it
Button in the post
Step 3 — Subscriber
What the subscriber sees
The ad post
Subscribe & check
Join the channel
Gift delivered
For advertisers — free
Buying ads in other channels? A lead magnet works for you too: attach your gift to the request you send a channel owner, or send the same ready post with the gift button to other admins. The ad starts collecting subscribers into your channel, and you still see opens, subscriptions, deliveries and CR. Advertisers get up to 3 active lead magnets for free, files up to 50 MB.
Advertiser menu
Free for advertisers
Frequently asked questions
What is a Telegram lead magnet?
A lead magnet is a bonus the bot delivers only after a person joins your channel or chat — a PDF, checklist, guide, promo code, link or message. You attach it to a post as a "Get gift" button.
Is it free?
Yes, you can start for free: the free plan includes 1 active lead magnet with a file up to 20 MB, and advertisers get 3 active magnets for free. More active magnets and larger files are available on Pro.
How does a subscriber get the gift?
They tap the button under the post, the bot asks them to subscribe to your channel or chat, and after they tap "Check subscription" the gift is delivered automatically. If the person is already subscribed, the gift is sent immediately.
Does it work with private channels or chats?
Yes. A public @username is not required. If the bot has the "Invite users" right in a private channel or chat, it creates an invite link and shows it in the subscription button.
What can the gift be?
Any single message: a PDF or file, text, photo, video, voice, promo code or a link. The bot stores it and re-sends the same content to every subscriber.
Where do I see the results?
Open the lead magnet card: it shows opens, confirmed subscriptions, deliveries and conversion (CR). Campaign sub-links let you compare placements.
Can I insert it into an advertiser's post?
Yes. Build the post in the constructor, open "Buttons/Magnet", pick the magnet and the button label, then publish or accept the request — the gift button works the same way.
ReklamaPlanbot helps automate the workflow, but it does not promise income or a specific advertising result. Ad performance depends on the placement, creative, offer, and audience.